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Online car buying accelerating, claims new study

Nine in 10 shoppers will continue to do the bulk of their shopping online – including buying cars – even after lockdown.

The study of 2,000 adults, commissioned by Vauxhall Motors, found almost half find shopping online far less stressful and 28% prefer not feeling pressured to make a purchase.

One in 10 respondents had even happily bought a car via the internet without even so much as a test drive or viewing, with a further fifth willing to do so when the time comes.

“There can be a lot of misconceptions around making bigger purchases online, but we are seeing that it’s becoming a much more normalised way of shopping,” said James Taylor of Vauxhall.

He added: “Making expensive purchases, doesn’t have to be nerve racking. The worst that can happen with an expensive online purchase is that you don’t like it – but just as with a pair of jeans you buy online, grace periods, returns and refunds are perfectly common.

“At Vauxhall for example, we offer a 14 day money back guarantee at our online showroom so customers have further peace of mind in buying their new car online.”

Researchers found Brits are happy to consider purchasing a vehicle online without seeing it in person first if it is from a trusted car brand, if there are deals that differ from in-store, and if it is available on a user-friendly website.

And 25–34-year-olds are the most likely to shop online, with a third of over-55s also saying the same.

Those aged 45-54 buy the most clothes online – although people aged 25-34 buy the most shoes without trying them on.

Over-55s, interestingly, are most likely to book a holiday online, rather than going into a travel agent for more personal detail.

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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