Honda stars take centre stage at design museum

The award-winning Honda e and CBR1000RR-R Fireblade SP superbike have been inducted into the prestigious Red Dot Design Museum in Essen, Germany.

The impossibly cute Honda e electric vehicle also takes centre stage in the museum’s special “Milestones in Contemporary Design” exhibition as one of the 76 best products of 2020.

“The Honda e is not just a car – it is much more,” said Peter Zec, CEO and founder of the Red Dot Design Award

“The Honda e was awarded the Red Dot: Best of the Best because the jury was amazed by the car at first sight. There was no doubt it was worthy of the award from the beginning.”

The CBR1000RR-R Fireblade SP, which won the Red Dot 2020 award in the motorcycle category, is the latest two-wheeled machine to carry the legendary Fireblade nameplate. The new 2020 model was developed under the tagline ‘Born to Race’, with a focus on circuit performance and a radical new design.

The Red Dot judges put the superbike through its paces over several days to test its performance, in addition to assessing its functionality and design.