One-off ‘designer’ Land Rover Defender debuts in Selfridges

A unique Land Rover Defender Works V8 is now on permanent display in the new Designer Street Room at Selfridges’ flagship department store in London.

Having been craned into the store’s first floor as a kit of parts, a team Land Rover Classic technicians hand-built the Defender in full view of the shopping public in just over four days.

The Selfridges Edition Land Rover Defender is based on the 400bhp Defender Works V8 – 70th Edition and features a number of bespoke elements, including Bronze Green paint, a branded hood in trademark Selfridges yellow, retro-style seats with custom stitching, and unique Selfridges badging.

Shoppers will be able to sit in the iconic 4×4 which started life as a 2016 Defender 110 2.2 TDCi Pick Up at Jaguar Land Classic Works in Coventry almost five months ago.

“Everything on this car, from the custom cross-stitched leather to the unique Selfridges hood and Works V8 Conversion, has been created at our state-of-the-art Classic Works facility in Coventry,” said Jaguar Land Rover Classic Director, Tim Hannig.

“This may be the most quickly-assembled one-off Defender in the world, but it will be on display at Selfridges in London long enough for customers to enjoy.”

Sebastian Manes, Buying and Merchandising Director, Selfridges, added: “In a pioneering moment for both Selfridges and Land Rover, this one-of-a-kind automotive was created especially for the store’s new Men’s Designer Street Room.

“The Defender will act as a platform for our art and fashion partners and is a key feature within this dynamic space. We are so excited to have worked on this collaboration together, in an ongoing relationship that will celebrate creativity and design in an unexpected way.”