Rolls-Royce’s video star

Singer-songwriter Labrinth chooses Rolls-Royce Wraith for latest music video.

Labrinth, one of the UK’s leading singer-songwriters, has selected a Rolls-Royce Wraith to feature in the music video for his forthcoming single Let it Be.

“The video is about applying your own experience and personality into the creation of an ideal. As well as hard work, by adding a touch of creativity, you can create something truly unique,” explains Labrinth, whose real name is Timothy McKenzie.

Rolls-Royce says these sentiments “echo the unique scope for Bespoke personalisation afforded to Wraith customers”, where it is possible to work in close-collaboration with Rolls-Royce’s world-class designers and craftspeople to commission highly individualised expressions of their tastes and lifestyles.

The 25-year-old’s single Let it Be is taken from his highly-anticipated new album which launches in December. It will follow-up 2012’s Electronic Earth, which peaked at No 2 in the UK chart.