A 30-second mental health advert created by Isuzu UK is running on ITV4 through to the middle of November. The campaign highlights how meaningful conversations can take place in everyday settings, like a drive in a pick-up truck, and aims to normalise mental health discussions among men aged 35+. Released …
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Tesla’s futuristic Cybertruck is going on a European “Cyber Odyssey” where the public will be able to get up close and personal with the vehicle for the first time. The Cybertruck will be displayed in more than 100 locations in 20 countries, and attendees will also have the opportunity to …
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Toyota has reached another milestone in its progress towards zero carbon with the unveiling of a prototype hydrogen fuel cell Hilux. Built at Toyota Manufacturing UK’s Burnaston car plant in Derby, it has been developed in a joint project with consortium partners, supported by UK Government funding (via the …
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Pick-up manufacturer Isuzu has tracked down a D-Max that’s covered more than 350,000 miles. The Japanese firm’s UK division launched a campaign to try and find the highest mileage D-Max, and the winner – a 2014 D-Max Eiger 2.5TD – has clocked up 351,364 and remains in daily service. That’s …
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The all-new Isuzu D-Max has become the first pick-up truck to score a maximum five-star safety rating in the tough new Euro NCAP crash tests. Isuzu claims the D-Max delivers “strength and durability”, plus “smart new styling and impressive safety technology with improved off-road performance”. It’s fitted with a wide …
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Ford has launched a limited edition version of its popular Ranger pick-up truck, reviving the ‘Thunder’ nameplate. Just 4,500 Ford Ranger Thunders have been earmarked for Europe, of which 1,400 are destined for UK buyers. Priced from £32,965 (excluding VAT), it’s based on the Wildtrak version of the Ranger, currently …
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A VW Amarok is towing a giant festive bauble with a difference around the UK in a partnership between Volkswagen Commercial Vehicles and fashion retailer Next. Next is selling its popular Christmas jumpers from the super-sized decoration at stores and offices across the country to raise money for Save The …
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Developed by Ford Performance and billed as “Europe’s first-ever factory-built, off-road performance pick-up truck”, the epic Raptor version of the best-selling Ranger is a unique proposition. Priced from £47,874, it’s powered by a potent 210bhp twin-turbo 2.0-litre EcoBlue diesel engine, and is as capable off-road as it is carrying out …
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The latest Mitsubishi L200 is a great example of the narrowing gap between pick-up trucks and rugged SUVs. Marketed as the Series 6, the new L200 is actually a heavily reworked version of the successful Series 5 – the UK’s best-selling pick-up after the Ford Ranger. It’s an important vehicle …
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The all-new Jeep Gladiator will premiere in Europe this summer at Camp Jeep, the highlight of the year for fans of the seven slots. The 2019 event will take place between 12–14 July in San Martino di Castrozza, Italy. First revealed to the world at the Los Angeles Motor Show …
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