Sunday , February 9 2025

Isuzu launches mental health campaign with TV commercial

Isuzu's Side by Side mental health TV advert

A 30-second mental health advert created by Isuzu UK is running on ITV4 through to the middle of November.

The campaign highlights how meaningful conversations can take place in everyday settings, like a drive in a pick-up truck, and aims to normalise mental health discussions among men aged 35+.

Released on World Mental Health Day, the advert is part of Isuzu’s commitment to supporting mental health and raising awareness through relatable messaging.

The campaign targets Isuzu’s core demographic of men aged 35 and over, particularly those in manual labour industries, who are often more isolated when it comes to discussing mental health.

“Mental health affects us all, and our campaign is designed to show that even in the toughest environments, a simple conversation can make a difference,” said George Wallis, Head of Marketing at Isuzu UK.

Jason Spencer, Business Development Director at ITV Commercial, added: “Mental health is a crucial issue, which we’ve been championing for many years through our Britain Get Talking initiative and Head First Award for advertisers, and campaigns like these that encourage open conversations are essential.”

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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