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Maserati signs soccer and style icon David Beckham

Italian luxury car maker Maserati has welcomed its new brand global ambassador, David Beckham.

Global sporting icon, philanthropist, businessman and style trailblazer, Maserati reckons the former England captain is the perfect partner to accompany them on the next leg of its journey, “breaking boundaries and driving the brand forward to the forefront of luxury motoring in the 21st century”.

Kicking off the partnership, Beckham features is a new film showcasing Maserati’s ultimate performance SUV – the Levante Trofeo.

“It’s an exciting time for me to begin this partnership with Maserati; an iconic Italian brand which shares my appreciation for the very best innovation and design,” said Beckham.

“I’m looking forward to working closely with the brand at such a pivotal time in their history and continuing their growth on a global scale.”

Paolo Tubito, Maserati Chief Marketing Officer, added: “The Brand is moving forward, inaugurated a new Era. Maserati is driven to challenge the status quo being innovative by nature, powered by passion, and unique by design. The partnership with David is the embodiment of all these values.”

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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