CUPRA and FC Barcelona have teamed up and entered into a five-season “global alliance”.
Under the agreement, SEAT’s special car division joins forces with its hometown football club as Barça’s Official Automotive and Mobility Partner.
The agreement goes beyond a traditional partnership and is based on three strategic pillars.
Firstly, both partners originated in Barcelona and have a shared vision of boosting the city’s image around the world. Secondly, the two sides endeavour to promote youth talent and innovation.
Finally, the two brands share the values of passion, ambition and global vocation. In this regard, the alliance between CUPRA and FC Barcelona will serve to create unique experiences for their community of fans worldwide as well as to develop urban mobility projects around the Camp Nou stadium.
“This innovative alliance with one of the world’s greatest football clubs shows our strong commitment to the CUPRA brand and the future of mobility in Barcelona,” said SEAT President and Chairman of the Board of CUPRA Luca de Meo.
“Furthermore, partnering with a universal institution such as FC Barcelona with a fanbase of over 340 million will support our globalisation strategy.”