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Tag Archives: CUPRA

Swimming champ Peaty takes to the track

Watch Team GB swimming superstar Adam Peaty MBE get behind the wheel of the all-new CUPRA Formentor for the first time.

Watch Team GB swimming superstar Adam Peaty MBE get behind the wheel of the all-new CUPRA Formentor for the first time. The reigning Olympic, World, European and Commonwealth 100m breaststroke champion, who is also the latest CUPRA brand ambassador, took to the asphalt of Oulton Park Circuit. After getting comfortable …

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CUPRA Born undergoes final winter testing

CUPRA Born undergoes final winter testing

CUPRA’s first fully-electric vehicle has endured temperatures of -30ºC just a few miles from the Arctic Circle during testing prior to its world premiere in May. Nearly 19,000 test miles have been accumulated day and night to ensure the car delivers the best performance even in the most extreme conditions. …

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Celebrating 70 years of SEAT

Seat 600's 60th birthday

SEAT, the car maker that helped democratise mobility in Spain, has undergone a profound transformation since it was founded on 9 May 1950. Production began in 1953 with 925 employees and a rate of 5 cars per day. Fast forward to 2020 and more than 15,000 people work at SEAT in …

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Watch a Cupra Ateca race high above Paris

Watch a Cupra Ateca race high above Paris

A Cupra Ateca driven by Swedish race ace Mattias Ekström has taken part in a special rooftop stunt in the heart of Paris. The Spanish brand created a race track on top of the Expo Porte de Versailles Parc des Expositions exhibition centre – the first high-rise speed loop ever …

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FC Barcelona and CUPRA kick off new partnership

FC Barcelona and CUPRA kick off new partnership

CUPRA and FC Barcelona have teamed up and entered into a five-season “global alliance”. Under the agreement, SEAT’s special car division joins forces with its hometown football club as Barça’s Official Automotive and Mobility Partner. The agreement goes beyond a traditional partnership and is based on three strategic pillars. Firstly, …

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