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Revealed: the best new car interiors

Rolls-Royce Ghost interior
Rolls-Royce Ghost interior

New research has found that interior design, quality and comfort are major priorities for motorists when choosing a new car.

Comfort and refinement lead the way, with well over half (56%) of those polled stating that a relaxing and quiet driving environment is crucial, according to the What Car? survey.

Almost as important is the quality of finish (55%) with drivers placing these interior features ahead of price (54%), exterior styling (47%) and fuel economy (44%).

Audi R8 interior
Audi R8 interior

To help buyers on the verge of making that new car purchase, What Car?’s expert test team has picked out the best quality interiors on the market, across every car sector and with an overall ‘best-in-class’ winner (in bold) for each category.

Interestingly, 11 out of the 15 categories were won by German brands – all 15 if you take into account that Rolls-Royce and Bentley are German owned…

  • City car: Volkswagen Up, Kia Picanto, Hyundai i10
  • Small car: Audi A1, Mini hatch (3dr & 5dr), Volkswagen Polo
  • Family car: Audi A3, Volkswagen Golf, Skoda Octavia
  • Estate car: BMW 5 Series Touring, Audi A6 Avant, Mercedes E-Class Estate
  • MPV: BMW 2 Series Active Tourer, Volkswagen Touran, Citroen Grand C4 Picasso
  • Executive: Audi A4, Audi A3 Saloon, Volkswagen Passat
  • Small SUV: BMW X1, Audi Q2, Volkswagen Tiguan
  • Large SUV: Audi Q5, Volvo XC60, Skoda Kodiaq
  • Luxury SUV: Bentley Bentayga, Audi Q7, Porsche Macan
  • Luxury: Rolls-Royce Ghost, Mercedes-Benz S-Class, Porsche Panamera
  • Convertible: Rolls-Royce Dawn, Mercedes-Benz S-Class Cabriolet, Audi A5 Cabriolet
  • Coupé: Rolls-Royce Wraith, Audi TT, Mercedes-Benz S-Class Coupé
  • Sports car: Audi R8, Porsche 911, McLaren 540C
  • Electric: BMW i3, Tesla Model S, Volkswagen e-Golf
  • Hot hatch: Audi RS3, Volkswagen Golf R, Mercedes-Benz A45 AMG

“We all have busy lives, so it’s easy to jump into our cars and forget just how much time we spend behind the wheel, whether it’s commuting or taking kids to school,” said Steve Huntingford, What Car? editor.

“But what isn’t easy to overlook is comfort or good design – and that’s exactly what drivers are saying in this new research.”

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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