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Convertible car sharing arrives in UK

Now you can experience open-top motoring from as little as 32p per minute.

DriveNow, the car sharing joint venture between the BMW Group and SIXT, has launched the UK’s first convertible car-sharing fleet.

A total of 40 MINI Cooper Convertibles will hit the streets of north and east London, available for 32p per minute and with no added costs for mileage, fuel or insurance.

The three-door, four-seaters will be available in midnight black and pepper white, and with a roof-down time of 18 seconds, the British summer can now be enjoyed impulsively.

DriveNow also offers ‘free-floating’ car sharing, which means customers can drop their car off to any residents’ parking or pay-and- display bay, thanks to agreements with London boroughs.

With over 18,000 members in London since its launch in December 2014, DriveNow currently has 310 vehicles on the streets of north and east London – in the boroughs of Islington, Hackney, Haringey and Waltham Forest.

As well as the new MINI Convertibles, DriveNow also offers London’s largest electric car sharing service, with 30 fully electric BMW i3 models.

“With summer fast approaching, we thought it was the perfect moment to launch our
fleet of convertibles,” said DriveNow’s Joe Seal-Driver.

“Convertible cars have always been seen as a luxury item – out of reach for the majority of Londoners, and something that people always dreamt of being able to use in the summer time.

“Now, thanks to DriveNow, anyone can experience the joy of putting the roof down – and then getting rained on five minutes later – for just 32p per minute.”

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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