Mitsubishi signs Mansell

Formula one legend Nigel Mansell is opening a Mitsubishi franchise at his family-run dealership on Jersey.

The new showroom and service centre, which will be managed by his son Leo, will open for business on 16 September.

Mansell will take an active role and will be handing over the keys to customers when he is on the island.   “Our dealership has gone from strength to strength and the time is right to get a franchise on board,” said Mansell, who is Chairman of The Mansell Collection dealership, which opened in St Helier in 2013.

“We wanted a brand that crossed a lot of boundaries of motoring and with Mitsubishi there’s something for everyone. The most exciting thing for me is how great the Mitsubishi product is.”

The Mansell Collection dealership also houses The Nigel Mansell Story – a museum displaying his trophies and some of his race-winning cars, including the Williams FW14B in which he won the world championship in 1992.

Mansell’s son Leo, himself a former racing driver, is Managing Director at the dealership, which employs 14 people.   Lance Bradley, Managing Director of Mitsubishi Motors in the UK, added: “ We’re absolutely delighted to be working with them.”