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Prestigious design award for new Fiat 500

New Fiat 500

The all-new Fiat 500 has won a Red Dot Award 2020 – one of the most coveted prizes in the world of industrial design.

The Italian car giant’s first fully electric vehicle was crowned winner of the ‘Design Concept’ category.  

The prestigious award was bestowed by an international jury consisting of 21 of the most renowned design professionals and lecturers in the world.

The city car received an award for its excellent, unique design and its ability to stand out from its competitors. In 2019, the same award went to the Fiat Centoventi concept.

Fiat Concept Centoventi

“Winning the Red Dot Award fills me with pride, because the 500 has always kept pace with time,” said Olivier François, President of Fiat Brand Global.

“It changes when social needs change. That is also how it has been for the third generation of the 500, expected as it is to respond to people’s new mobility requirements. “

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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