Sunday , May 10 2026

Jeep’s Superbowl birthday treats

The Jeep brand celebrated its 75th anniversary during the Super Bowl 50 broadcast with two special commercials.

The two videos – “Portraits” and “4x4ever” paid tribute to Jeep’s legacy and look ahead to its future.

“Portraits” is a nod to the past, an acknowledgment to the many people, faces and moments that have shaped the history of the brand beginning in 1941.

With an original music score, “Portraits” uses more than 60 carefully curated images from around the world and features stars such as Marilyn Monroe, BB King, Aretha Franklin and Steve McQueen, plus iconic Jeeps.

“4x4ever” is aimed at driving Jeep towards the future, embodying the vehicles’ off-road soul and on-road performance.

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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2 comments

  1. Love Jeep ! They nailed it with those commercials, I liked it. RIP to the great Defender too !

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