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Milestone: Dacia sells 250,000th car in UK

Dacia sells 250,000th car in UK

Budget brand Dacia has marked first decade in the UK by selling its quarter of a millionth car.

Charlie James and his family collected their Dacia Jogger Extreme SE from Richard Sanders Dacia in Northampton.

To mark the occasion, Dacia added unique touches to the seven-seat Jogger including a special plaque and one-of-a-kind ‘250,000’ embroidered mats

Dacia sells 250,000th car in UK

The landmark achievement falls during the same year that the brand is marking a decade of rapidly rising sales and ever-increasing market share.

In 2022 alone, Dacia sold 27,313 vehicles in the UK – an increase of 55% compared to the previous year.

“With three growing teenagers you need a large car, and the Jogger is perfect for us as a family,” said Charlie James.

“I had read a lot of online reviews and they were all very positive, saying how roomy it is and highlighting the usability of the third row of seats.

“We’re now going to be a lot more comfortable when we’re all travelling together. Finding out that I’m the 250,000th customer was quite a surprise!”

Luke Broad, Dacia Brand Director for the UK, added: “At a time when value and durability are more important than ever to customers, we are delighted that Dacia is continuing to go from strength-to-strength in the UK.”

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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