UK million milestone for SEAT cars

SEAT has reached a new landmark in the UK – the sale of one million vehicles.

The milestone car was Leon e-HYBRID (plug-in hybrid) registered by Pulman SEAT (based in Southwick, Sunderland) and sold to a private customer.

The UK is SEAT’s third largest market, after Spain and Germany, and it has exported cars here since September 1985.

The first models were the first-generation Ibiza and the Malaga saloon, with both models initially achieving a combined first year sales total of 405.

By comparison, SEAT sold 68,800 vehicles in 2019, a new UK record for the brand, and was one of the fastest growing major automotive manufacturers in the country.

To date in 2021, SEAT sales have already passed 40,000, close to surpassing the full-year 2020 COVID-effected figures.

“The UK is one of SEAT’s largest and most significant international markets,” said Richard Harrison, Managing Director of SEAT UK.

“This is a tremendous milestone and comes at a time when SEAT offers its most diverse range of vehicles yet.

“Our SUV family – Arona, Ateca and Tarraco – have sold extremely well within the UK, while legacy models – Ibiza and Leon – continue their longstanding popularity.

“It’s fitting that the one millionth car is a Leon e-HYBRID as it symbolises SEAT’s journey towards electrified powertrains.”