Pirelli has equipped the potent new McLaren W1 with the first supercar tyres made from more than 50% bio-based and recycled materials. These new tyres – P Zero R, P Zero Trofeo RS, and P Zero Winter 2 – have been specially developed by Pirelli in collaboration with McLaren and …
Read More »Pirelli UK crowned ‘Tyre Manufacturer of the Year’
Pirelli UK has been named Tyre Manufacturer of the Year at the prestigious National Tyre Distributors Association (NTDA) Awards 2024. The coveted award, decided by a select panel of independent industry experts, recognises Pirelli’s excellence in product innovation, sustainability, and beyond. Pirelli’s success stems from its commitment to quality, safety, …
Read More »Extreme weather testing for Aston Martin DBX
Aston Martin’s first SUV, the DBX, has been continuing its intensive development programme at Pirelli’s official test facility, close to the Arctic Circle in Sweden. The Sottozero Centre at the Flurheden Proving Ground provides a range of extreme environments, from snowy roads to ice handling courses, allowing Aston Martin’s vehicle …
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