You’ve got to hand it to Cupra, SEAT’s sporty spin-off brand. To take a generic SUV like the Ateca and transform it into a bold, head-turning coupe-crossover is no mean feat. In fact, the first fully-fledged Cupra model looks like nothing else on the market in its price bracket. Athletic …
Read More »Celebrating 70 years of SEAT
SEAT, the car maker that helped democratise mobility in Spain, has undergone a profound transformation since it was founded on 9 May 1950. Production began in 1953 with 925 employees and a rate of 5 cars per day. Fast forward to 2020 and more than 15,000 people work at SEAT in …
Read More »Cupra Ateca review
Just as Citroen recently hived off DS to become a standalone brand, SEAT has done the same with Cupra – up until now a badge to denote performance cars in its range. First up is a badge-engineered version of the Ateca SUV, but it will be Cupra’s second model, the Formentor, that sheds …
Read More »Watch a Cupra Ateca race high above Paris
A Cupra Ateca driven by Swedish race ace Mattias Ekström has taken part in a special rooftop stunt in the heart of Paris. The Spanish brand created a race track on top of the Expo Porte de Versailles Parc des Expositions exhibition centre – the first high-rise speed loop ever …
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