F1 legend Giancarlo Fisichella becomes tyre brand ambassador

Apollo Tyres has sgned three-time Formula 1 race winner Giancarlo Fisichella as its new ambassador for its premium Vredestein passenger car tyre brand.

The two-year agreement will see Fisichella contribute to the test and development of new Vredestein high-performance tyres, make appearances at key events, and feature in online and offline brand communications.

Starting his role in June, Fisichella led the Vredestein team during the latest edition of the iconic 1000 Miglia classic car rally in Italy. Racing from Brescia to Rome and back, he made his debut for the brand behind the wheel of a 1953 Simca Aronde S.

“Giancarlo is highly respected among performance car enthusiasts so he is the perfect fit for the Vredestein brand,” said Yves Pouliquen, VP Commercial at Apollo Tyres.

“In addition, his wealth of knowledge gained over many years in top-tier motorsport can help guide our R&D teams as they bring new products and technical innovations to market.”

Fisichella’s 13-year Formula 1 career started with the Minardi team and was followed by stints at Jordan, Benetton, Sauber, Renault, Force India and Ferrari. During this time, he secured three Grand Prix wins.

After leaving Formula 1, Fisichella transitioned to sports car racing, including competing in the prestigious 24 Hours of Le Mans. He and his team triumphed in the GTE-Pro class, securing first place in both 2012 and 2014.