Dacia UK marks its 10th anniversary

Value-for-money car brand Dacia is celebrating its first decade in the UK.

The first UK-registered Dacia was a Sandero in January 2013. Since then, a total of 240,010 Dacia vehicles have been sold.

The rugged Duster is the UK’s most popular model, recording 88,488 registrations.

Dacia’s success shows no sign of slowing as the brand enters 2023 having achieved an increase in year-on-year sales of 55% last year.

When Dacia launched, David Cameron was the Prime Minister and the last word in tech was the release of the Apple iPhone 5S and 5C.

The year was also be memorable for the birth of Prince George, while Sir Alex Ferguson retired as Manager of Manchester United.

The Sandero supermini and Sandero Stepway soon complemented the Duster and a decade later the trio still feature in the Dacia range. The Sandero Stepway has notched up 71,236 sales, while 59,987 examples of the Sandero have been sold.

The growing number of accolades the Renault-owned brand has received include several wins at the What Car? Car of the Year Awards, Auto Express New Car Awards and Auto Trader New Car Awards.

Today, Dacia commands an impressive 3.1% retail market share, a remarkable achievement for a brand that has only been in the UK for 10 years.