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‘Hotel Hyundai’ powered by the Ioniq 5 EV

Hyundai Hotel with Grace Dent

Hyundai has opened “the world’s first car-powered hotel”, offering the most unique off-grid experience of 2022.

Situated in Essex, Hotel Hyundai is centred around a luxury cabin and set across three key areas:

The guest suite
A high-end luxury cabin by Colemans Farm, the room offers everything guests can expect from a luxury boutique hotel. From the lights and all amenities, everything is powered by the Hyundai Ioniq 5 and its Vehicle-to-Load technology.

V2L technology allows owners to use the high-voltage battery to power appliances when away from a power source, making it perfect for off-grid experiences.

Bar & restaurant
No hotel is complete without a bar and restaurant and Hotel Hyundai is no different. The menu and mixology have been curated by Grace Dent, providing a food and beverage offering as innovative and sustainable as the cars powering it, with ingredients sourced locally within Essex. As well as indoor-outdoor dining and cooking over fire, the bar and restaurant area will have an Ioniq 5 coffee lounge, with expertly prepared espresso powered by the car.

Cinema
To finish off the evening, guests are invited to enjoy a film from a car-powered projector and speakers, with a V2L powered popcorn machine for the true cinema experience.

Hyundai Hotel

The new one-of-a-kind experience, curated by broadcaster and critic Grace Dent, launches as research commissioned by Hyundai found that nearly half (46%) say that sustainability and the environment are more important to them now compared to five years ago when choosing holiday accommodation.

A further quarter (25%) are choosing staycations over travelling abroad to reduce their carbon footprint by flying less.

Two fifths (40%) say they are also looking for cheaper travel options this year and over half (55%) admit this decision is due to the current cost of living crisis. As a result, over half (53%) say they would like to invest their holiday spend in local UK economies rather than abroad.

Other reasons for choosing staycations over travelling abroad include alleviating the stress of travel disruptions (51%), the fact that UK summers are becoming hotter (26%) and to save money (25%).

Grace Dent said: “We’re looking for unique, memorable stays more now than ever and this is a delicious blend of innovation, luxury and comfort that gets you thinking. With power coming from the car, where could Hotel Hyundai pop-up next?

“I’m excited for those staying with us to sample the sustainable, locally sourced menu as well as the equally fabulous cocktails, and of course to enjoy a good night’s sleep.

“I hope this three-week pop-up hotel is just the start for this concept of a car plugging in and powering a luxury experience like this. I’m predicting that guests will be hoping that his amazing hotel and the full experience it offers might be here again in 2023.”

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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