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New Nissan Qashqai’s shattering launch statement

Nissan Qashqai + London South Bank show

The all-new electrified Nissan Qashqai is the star of Europe’s first automotive 3D experiential activity.

The exciting visual stunt, to mark the third generation of the best-selling British-built SUV, can be seen on London’s South Bank between June 18-25.

A six-metre, four-sided cube has been used to create a 3D effect that allows the Qashqai to “leap out of the screen” towards the viewer.

Passers-by will see a dramatic storm form , then the car (initially boxed inside) dramatically emerges.

The live audience can also scan a QR code allowing them to see the Qashqai in a richer augmented reality from their smartphone.

“The all-new Nissan Qashqai sets a new benchmark in design and technology, continuing Nissan’s proud history of innovation for the masses,” said Nic Thomas, marketing director at Nissan.

“This exciting 3D installation brings that powerful message to spectators in a way many will never have experienced digital content before.

“We are delighted to be launching our flagship car with this innovative customer experience that will equally excite those watching in London, or seeing digital footage online.”

The work was created by TBWA\London’s Scott Andrews and Leigh Gilbert, with production handled by Pixel Artworks. The media agency is Manning Gottlieb OMD and the outdoor specialist is Talon Outdoor.

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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