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Rolls-Royce’s ‘Flying Lady’ reimagined

The iconic Spirit of Ecstasy figurine has been redesigned for the most aerodynamic Rolls-Royce ever.

The streamlined mascot will grace the bonnet of the upcoming all-electric Spectre, 111 years on from when it was was first registered as the intellectual property of Rolls-Royce.

The figurine has been remodelled with a lower, more dynamic stance that brings her much closer to the drawings made by her original creator, the illustrator and sculptor Charles Sykes.

The new Spirit of Ecstasy stands 82.73mm tall, compared to her predecessor’s 100.01mm. Her robes, which flow behind her in the slipstream – often but erroneously characterised as ‘wings’ – have been subtly reshaped to make them more aerodynamic and realistic.

The most visible change is her stance. Previously, she has stood with her feet together, legs straight and tilting at the waist. Now, she is a true goddess of speed, braced for the wind, one leg forward, body tucked low, her eyes focused eagerly ahead.

These changes have both practical and stylistic benefits, contributing to Spectre’s remarkable aerodynamic properties. The earliest Spectre prototypes have a drag coefficient (cd) of just 0.26, making it the most aerodynamic Rolls-Royce ever created.

“The Spirit of Ecstasy is the most famous and desirable automotive mascot in the world,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.

“More than just a symbol, she is the embodiment of our brand, and a constant source of inspiration and pride for the marque and its clients.

“Like our brand, she has always moved with the times while staying true to her nature and character. In her new form she is more streamlined and graceful than ever before – the perfect emblem for the most aerodynamic Rolls-Royce ever created, and for gracing the prow of our bold electric future.”

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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