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Revealed: TikTok’s most popular cars

Ford Mustang

TikTok is best known for its viral dances and challenges, but did you know that there are also thousands of car videos on the app too?

These videos have racked up billions of views, but which makes and models are the most popular on TikTok?

Researchers at comparison and switching service Uswitch.com have been analysing the number of views on TikTok videos using hashtags mentioned to reveal the most popular cars and brands.

BMW 1 Series review

Bayerische Motoren Werke AG, more commonly known as BMW, is the most popular car brand on TikTok, seeing over 17.6 billion views across the app.

The BMW brand has been quick to embrace the social media platform, creating its own hashtag challenges to promote its vehicles.

Top 10 most popular vehicle brands on TikTok 

RankBrandViews
1BMW17,600,000,000
2Mercedes-Benz9,100,000,000
3Lamborghini8,300,000,000
4Tesla7,200,000,000
5Audi7,000,000,000
6Ford6,500,000,000
7Honda6,300,000,000
8KTM5,500,000,000
9Ferrari4,900,000,000
10Jeep4,300,000,000

Looking at the specific models which have received the most views on TikTok, there was a clear winner – the iconic Ford Mustang.

Tied for second place, the Nissan GT-R and the Toyota Supra both received 2.8 billion views.

Top 10 most popular vehicle models on TikTok 

RankModelViews
1Ford Mustang3,900,000,000
2Nissan GT-R2,800,000,000
2Toyota Supra2,800,000,000
4Chevrolet Camaro1,500,000,000
4Range Rover1,500,000,000
6Honda Civic1,300,000,000
7Lamborghini Huracan916,700,000
8Subaru WRX851,600,000
9Lamborghini Aventador808,800,000
10Tesla Model 3760,600,000

“TikTok is no longer just a space for Gen-Z to share viral dances and challenges,” said Joel Kempson, car insurance expert at Uswitch.com. “The app is now home to many viral car videos, racking up billions of views from car lovers all over the world.” 

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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