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Bentley bucks the trend with record 2020 sales

Bentley Motors achieved its best sales ever during 2020, despite a production shutdown and global lockdowns.

Although its pre-COVID sales forecast was much greater, the luxury British marque still managed to sell 11,206 cars – an increase of 2% over 2019.

Bentley’s production was shut down for seven weeks beginning in March, and running at 50% output for a further nine weeks thereafter, as social distancing measures were introduced.

A resulting comprehensive redesign of the production facility enabled Bentley to meet this global demand, led by China, the Americas and Asia Pacific regions.

The Bentley Continental GT (24%) and GT Convertible (15%) together accounted for 39% of total sales. However, the Bentayga SUV was still the biggest-selling single model, accounting for 37% of total sales.

“Even though we anticipated greater sales before the pandemic struck, when you consider the level of restrictions around the world for the majority of the year, to achieve a record sales performance is a strong measure of our potential,” said Adrian Hallmark, Chairman and CEO of Bentley Motors.

Market2020 (sales)2019 (sales)2020 (% of total sales)
Americas3,035 (+4%)2,91327%
China2,880 (+48%)1,94026%
Europe2,193 (-18%)2,67020%
Asia Pacific1,203 (+6%)1,13911%
United Kingdom1,160 (-22%)1,49210%
Middle East735 (-14%)8526%
Total11,206 (+2%)11,006100%

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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