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Honda stars take centre stage at design museum

The award-winning Honda e and CBR1000RR-R Fireblade SP superbike have been inducted into the prestigious Red Dot Design Museum in Essen, Germany.

The impossibly cute Honda e electric vehicle also takes centre stage in the museum’s special “Milestones in Contemporary Design” exhibition as one of the 76 best products of 2020.

“The Honda e is not just a car – it is much more,” said Peter Zec, CEO and founder of the Red Dot Design Award

“The Honda e was awarded the Red Dot: Best of the Best because the jury was amazed by the car at first sight. There was no doubt it was worthy of the award from the beginning.”

The CBR1000RR-R Fireblade SP, which won the Red Dot 2020 award in the motorcycle category, is the latest two-wheeled machine to carry the legendary Fireblade nameplate. The new 2020 model was developed under the tagline ‘Born to Race’, with a focus on circuit performance and a radical new design.

The Red Dot judges put the superbike through its paces over several days to test its performance, in addition to assessing its functionality and design.

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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