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Be Appy: the town where everyone drives a Renault Zoe

Renault Zoe - Appy, France

Renault has helped create the first 100% electric town by giving every household in the town of Appy in the Ariege region of France a new Zoe EV to experience for three years.

The aim of the pioneering scheme is to prove that electric mobility can be suitable for all.

However, it’s not as straightforward as it first appears because Appy is one of the most isolated towns in the country. Then again, given the Zoe’s 245-mile range means it’s not such a problem.

Renault Zoe - Appy, France

All households receiving a Zoe will be provided with a home charger and there will be a public charge station for the town. When plugged in to a DC charger, its 52kWh battery can be charged to 90 miles of range in just 30 minutes.

Appy residents will run the Zoe EVs for three years, sharing their impressions and experiences with Renault, in a scheme that will inform and help the French giant understand the way customers interact with and use electric vehicles day to day.

Renault reckons that if the inhabitants of one of the country’s most isolated towns can adopt an electric way of life, it’ll prove that everyone can.

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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