The all-new eighth generation Golf has appeared in a series of primetime ITV slots as Volkswagen ramps up anticipation for the important model.
The new Golf’s first UK television advert spanned the entirety of the main advert break of ITV show Alan Carr’s Epic Gameshow on Saturday 6 June, with father and son Martin and Roman Kemp driving the Golf through familiar places on their journey.
The car made detours via Brentwood High Street (The Only Way Is Essex), the jungle (I’m a Celebrity… Get Me Out Of Here!) and even the cobbles of Coronation Street, before ending with the pair arriving at the ITV studios.
Showcasing the car’s natural voice control technology, customisable ambient lighting system and easy-to-use infotainment controls, the Kemps navigated their way to ITV Studios via the famous locations, by simply asking the car to “Take me to ITV Studios” when embarking on their journey.
Shorter versions of the Golf advert will appear on ITV during commercial breaks throughout June, while press, digital and social media elements of the campaign will also feature throughout the month.
The VW Golf was Britain’s second best-selling car of 2019 and the latest model looks to continue this popularity into the new decade with an enhanced level of connectivity, safety and driver assistance.
“The Golf has been with us for almost five decades, and has long been the benchmark in its class,” said Glyn Butterworth of Volkswagen UK.
“This latest eighth-generation Golf blends the familiar qualities and appeal of the previous car but with even more cutting-edge technology and the highest levels of connectivity.
“Martin and Roman Kemp demonstrate just a few of these features in the advert such as the natural voice control and mobile key.”