Tuesday , August 11 2020
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Red Dot design prizes for Honda and Kia

Honda e

The Honda e and Kia XCeed have both won prestigious Red Dot design awards.

Honda’s highly acclaimed all-electric city car has been awarded the ‘Red Dot: Best of the Best 2020’ award – the highest honour in the internationally renowned ‘Red Dot’ awards, for its ground-breaking product design.

The Honda e also received recognition in the ‘Smart product’ category, along with Honda’s all-new CBR1000RR-R Fireblade SP. This accolade for ‘outstanding design’ is the latest award win to highlight Honda’s commitment to creating beautiful products that are designed without compromise.

“These prestigious awards place a spotlight on Honda’s visionary and talented designers,” Honda e, Executive Creative Director, Makoto Iwaki commented. “As one of the most exceptional examples of contemporary car design in recent years, the Honda e is fully deserving of its ‘Best of the Best’ accolade.”

Kia XCeed review

The new Kia XCeed urban crossover was recognised with a 2020 Red Dot ‘Product Design’ prize, making it the fourth member of the Ceed model family to receive a Red Dot prize.

The XCeed’s accolade brings Kia’s total number of Red Dot awards to 25, since the brand won its first in 2009.

Most recently in 2019, the XCeed’s stablemates – the Ceed, Ceed Sportswagon and ProCeed – were individually recognised for their design strengths by the prestigious awards programme.

“The XCeed has taken our most popular family of models in a bold new direction, and still bears the hallmarks of modern Kia design,” said Gregory Guillaume, Vice President of Design for Kia Motors Europe, who oversaw the design of the XCeed.

“This Red Dot award is recognition of the hard work of our European designers, and I’m proud to see their efforts rewarded in this way.”

The annual Red Dot awards honour excellence across product, brand and communication design from international businesses, with winning products showcased in the Red Dot Design Museum at the historical Design Zentrum Nordrhein Westfalen in Essen, Germany.

The winning products are decided by a judging panel comprised of 40 international experts who test, evaluate and discuss each entry.

In 2020, there were more than 6,500 submissions to the awards from 60 countries around the world.

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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