Toyota is celebrating after cumulative global sales of its iconic Land Cruiser passed the 10-million mark.
The Land Cruiser, Toyota’s longest-selling vehicle, was originally launched in 1951 and production has continued for 68 years.
From its early days as a mobility vehicle for Japan’s National Police Reserve, there have been 14 different models with thousands of variations.
During this time, the Land Cruiser has become a cult vehicle for those who require a dependable 4×4 which embodies Toyota’s QDR ethos of quality, durability and reliability.
Land Cruiser exports began in 1955, but it didn’t appear officially in the UK until 1975. Today, the Land Cruiser is sold in approximately 170 countries worldwide, with annual global sales totalling around 400,000.
In Africa, Land Cruiser can often be found providing humanitarian assistance. In Australia, Land Cruiser is used to provide essential mobility in zinc and copper mines some 1,600 metres underground.
In Costa Rica, there are regions where Land Cruiser is used to harvest carrots at altitudes of 3,500 metres, on slopes so steep that even humans have difficulty standing.