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Camp Jeep debut for new Gladiator pick-up

Camp Jeep 2019 and the Gladiator

The all-new Jeep Gladiator will premiere in Europe this summer at Camp Jeep, the highlight of the year for fans of the seven slots.

The 2019 event will take place between 12–14 July in San Martino di Castrozza, Italy.

First revealed to the world at the Los Angeles Motor Show in late 2018, the Gladiator marks the return of the brand to the pick-up truck segment.

The new vehicle “builds on a rich heritage of tough, dependable Jeep trucks and offers authentic design, functionality and versatility, best-in-class towing and 4×4 payload, open-air freedom, advanced fuel-efficient powertrains, superior on-road dynamics and off-road capability, in addition to a host of safety and advanced technology features”.

Manufactured at the Toledo Supplier Park in Toledo, Ohio, the Gladiator arrives in Jeep showrooms in the US this spring. Its launch across the EMEA region (Europe, Middle East and Africa) will be in 2020, although the vehicle’s introduction into the UK has not yet been confirmed.

Jeep Wrangler Rubicon 1941

Another highlight at Camp Jeep will be the Jeep Wrangler Rubicon 1941, designed by Mopar, the FCA brand dedicated to aftersales products and services for all vehicles of the Group.

Launched at the recent Geneva Motor Show, the Jeep Wrangler Rubicon 1941 is a 100% street legal off-road configuration “created to enhance the desire for adventure” featuring a two-inch suspension lift kit, snorkel, rock rails, black door sill guards, black fuel door and all-weather mats.

The special edition is kitted out in 1941 livery, commemorating the first appearance of the iconic wartime Willys.

Camp Jeep, for the Jeep Owners Group (JOG) and Jeep fans across Europe, is marketed as “three days of thrilling adventures”, giving participants the opportunity to test drive the entire range of Jeep SUVs, put their Jeep model’s legendary capability to the test around an array of off-road courses and join in several activities, including live music concerts and entertainment for children.

More Camp Jeep 2019 details available here

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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