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Drivers give average speed cameras thumbs up

Eight in 10 motorists believe average speed cameras are more effective and play a greater role in road safety than fixed cameras, new research has found.

Of the 2,172 motorists surveyed by the RAC, 79% though average speed cameras, as commonly used in to monitor the speed of vehicles in stretches of motorway roadworks, are better at slowing down vehicles compared to just one in 10 (9%) who felt single location cameras were more effective.

While 70% of those questioned felt traditional speed cameras were effective at getting drivers to slow down at their specific location, 80% said they made little difference beyond where they are sited.

In contrast average speed cameras, which work over longer distances between two or more locations, were thought to be far better at getting drivers to stick to the speed limit with 86% claiming they were very (38%) or reasonably (48%) effective. Only 12% did not believe them to be very effective.

When asked if they felt one type of camera was fairer on motorists, nearly half (46%) said that it was not a question of whether one is fairer than the other, but that they are both there to improve road safety.

However, a quarter (25%) believe average speed cameras are fairer on drivers while one in five (18%) maintained there was no difference. Only 7% said fixed, one location speed cameras were fairer on motorists.

Among those who thought average speed cameras were fairer, 81% claim they promote a smoother driving style and more consistent driving speeds, rather than drivers hitting the brakes to conform to the limit briefly when driving past a single location camera.

Just over half (53%) believe they are fairer to drivers that accidentally drift above the speed limit very briefly and 17% think that the signage used to highlight them is better and easier for drivers to take in.

A third of those surveyed (37%) believe they are intended to improve road safety by slowing down drivers at accident blackspots and places of danger while another third (36%) say they are there to both improve road safety and raise revenue from drivers. Just over a quarter (27%) are more cynical claiming they are primarily about raising cash from drivers.

“We know that some drivers can be very cynical about speed cameras, with a significant minority having told us they believe they are more about raising revenue than they are about road safety,” said RAC road safety spokesman Pete Williams.

“Interestingly, these latest findings show there is now a strong acceptance that they are there to help save lives and prevent casualties on the road, although more than a third (36%) claim they are about both road safety and raising revenue.

“Our research suggests the growing use of average speed cameras in motorway roadworks, and increasingly on sections of A-road, is reinforcing the road safety message as they are extremely effective at slowing down drivers.

“For instance, on the A9 in Scotland the number of deaths has halved since average speed cameras were introduced between Dunblane and Inverness in October 2014.

“This type of use of average speed cameras, together with the constant addition of more miles of smart motorways with strictly enforced variable speed limits, may be contributing to a shift in perception in favour of regulated speed enforcement over longer stretches of road.”

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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