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All-new Ford Focus breaks cover

2018 Ford Focus

Ford has unveiled the fourth-generation Focus family hatchback – “the most accomplished and technically advanced Focus ever”.

Almost seven million Focus cars have been sold in Europe and more than 16 million around the world since the game-changing Focus was introduced in 1998.

Available to order now in five-door and estate body styles, the new Focus range starts at £17,930 (more than £2,000 below the outgoing model) and first deliveries are expected in September.

2018 Ford Focus range

“Our all-new Ford Focus is the pinnacle of technology and driving appeal in its segment,” said Joe Bakaj, vice president, Product Development, Ford of Europe.

“The chance to build a completely new car from a fresh piece of paper does not come around often. We grabbed it with both hands, to develop the best mid-size family car that money can buy.”

Designed from a clean sheet of paper, Ford says the new Focus “ushers in a new era for technology, comfort, space and driving experience”, and the line-up will include the first Focus Active crossover and range-topping Focus Vignale.

Ford claims the new car offers best-in-class cabin space, driving dynamics and aerodynamics, while there are also big advances in driver assistance systems and connectivity.

Ford Focus Active interior

The new Focus has a more muscular, sporty look, delivering fuel-efficiency and CO2 emission improvements of 10% across the range, according to Ford data.

Technology available will include the first head-up display for a Ford model in Europe and Active Park Assist 2 which enables fully automated parking manoeuvres at the push of a button.

Other driver assistance tech includes Adaptive Cruise Control (ACC), Speed Sign Recognition and Ford’s Adaptive Front Lighting System and Evasive Steering Assist – a segment-first technology that helps drivers steer around stopped or slower vehicles to help avoid collisions – plus Pre-Collision Assist with Pedestrian (Ford’s Autonomous emergency braking system).

Ford Focus Vignale

FordPass Connect, an embedded modem for connectivity on the move, will be introduced, along with a Wireless charging pad, the SYNC 3 infotainment system with an 8.0-inch touchscreen, plus B&O PLAY audio.

Advanced EcoBoost petrol and EcoBlue diesel engines will be supported by new eight-speed automatic transmission, offering a 10% fuel-efficiency improvement across the range.

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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