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Carlsberg is off its trolley

Carlsberg has unveiled what is probably the best shopping trolley in the world!

In the latest “If Carlsberg Did…” stunt, ther beer brand teamed up with car customisers Yiannimize to create a motorised trolley complete with a beer cooling system and satellite navigation.

Yiannimize, based in Enfield, nrth London, spent two months working with Carlsberg to pimp a standard ASDA trolley, which now features alloy wheels with independent leaf spring, dual hydraulic shocks to ensure a smooth journey for the rider, and a 4×12-volt heavy duty engine.

Carlsberg trialled the bespoke trolley at ASDA, Clapham Junction, amid a selection of unsuspecting shoppers and you can watch the video here…

 

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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