Two thirds of UK motorists would consider a plug-in vehicle as their next car, according to new research.
The study by joint industry/government funded Go Ultra Low found that the majority of car buyers aspire to own hi-tech, low-emission electric vehicles.
Three quarters of motorists said that running costs were the biggest consideration when choosing their next car, making the argument for switching to ultra low emission vehicles even more compelling.
Some want to buy an ultra low emission vehicle to score social points over their neighbours and peers.
The concept of ’keeping up with the Joneses’ is alive and well across the UK, with middle-class people named Jones leading the way for the nation’s car buying preferences.
When questioned, respondents with the surname Jones proved to be at the forefront of ‘green’ motoring, with 77% of the group identifying alternatively-fuelled vehicles as a purchase consideration versus 67% of the wider population.
The fact that ultra low emission motoring is possible from just 2p–per- mile resonates very strongly with the Joneses, with 88% of them saying it’s a compelling offer.
“Our research shows that, after purchase price, the top things motorists look for in a new car are affordable running costs, comfort, space and style,” said Head of Go Ultra Low, Hetal Shah.
“The huge variety of electric vehicles now on the market is changing motorists’ concept of desirability, with the majority of consumers surveyed aspiring to the new breed of quiet, refined, technology-packed plug-in vehicles.
“We’re confident that this year alone we’ll see thousands more motorists up and down Britain plugging-in to this growing trend.”
Go Ultra Low exists to help motorists understand the benefits, cost savings and capabilities of the wide range of ultra low emission vehicles on the market.
The collaborative campaign is the first of its kind, bringing together a consortium of leading car manufacturers: Audi, BMW, Mitsubishi, Nissan, Renault, Toyota, and Volkswagen, the Society of Motor Manufacturers and Traders and the government.