Fiat teams up with magician Dynamo to help launch 500X compact crossover in 2015.
Dynamo and the Fiat 500X will feature in a virtual reality magic experience which will be viewed using special headsets at 676 European events scheduled prior to the showroom debut of the car.
“The Power of X” tour will take 500X into the main squares of 74 European cities as well as 602 exclusive premières at Fiat dealerships – a total of 676 special events.
The British magician, whose TV show “Dynamo: Magician Impossible” has been seen by over 250 million people in 180 countries. His incredible feats include walking on the River Thames, predicting the outcome of the World Cup and levitating above Europe’s tallest building.
Participants in the #ThePowerOfX initiative are taken on a double journey to discover the new 500X.
Not only are they able to get up close and personal with the new car – including taking a ride with a professional driver – they can also take part in an immersive digital experience thanks to the “Oculus Rift” Virtual Reality headset, which can reproduce a 360-degree environment in ultra-high resolution 3D.
“The Power of X” initiative will arrive in the UK in early 2015, ahead of the spring launch of the new FIAT 500X.
For more information please visit http://www.500x.fiat500.com/ or view the YouTube video – https://www.youtube.com/watch?v=EOF1JGRqKEs